As the name suggests, we specialize in California's PAGA (Private Attorneys General Act) wage violation leads. We also provide standard Employment Law leads - workplace discrimination, wrongful termination, sexual harassment, and employer retaliation.

Contact us to see if we can help.

We use the latest marketing techniques across predominantly digital media including YouTube, TikTok, Google, Instagram & Facebook. Other channels we sometimes run are Twitter (X), Spotify, Reddit, LinkedIn, AI platforms like ChatGPT Ads,and GEO/SEO, as well as native advertising. All of these channels run from within the Attorneys own account to ensure all campaigns are compliant with State & Federal rules.

Yes all leads are generated in your own Ad accounts. So only you will receive the leads contact details. We do not share leads for legal, ethical, privacy and compliance reasons. You guys are plaintiff attorneys, and we're not stupid.

We offer 2 options - a flat retainer, or you can pay per lead based on Premium (Tier 1) and Standard (Tier 2) qualifying and pre-screening criteria.

We do not offer a pay for performance or commission split arrangement. Leads are qualified based on the below criteria, independent of whether they become a client or not.

PAGA
Premium Tier 1: Representative Lead (willing to file), and/or 250+ employee workplace

Standard Tier 2: Standard Aggrieved Employee and/or under 249 employee workplace

Employment Law

Premium Tier 1: Systemic Discrimination, Wrongful Termination, Sexual Harassment, Pregnancy, Employer Retaliation

Standard Tier 2: General Employment Law

Retainer Clients: 90 day trial payment is required in 3 monthly installments paid in advance for retainer clients. Minimum Ad spend $4000/month.

Pay Per Lead Clients: 90 day trial payment is required for 20 standard leads in advance, before leads are delivered. Minimum Ad spend $4000/month.

We offer credit card payment via Stripe, or ACH/Bank Transfer by request.

After the trial period, a monthly retainer or pay per lead option is available with no lock in contracts or termination fees.

Retainer Clients: N/a

Pay Per Lead Only: We will not charge for any leads on disconnected or fake numbers. Simply notify or forward the leads to us to verify and re will credit your account with a replacement lead. We do not collect any client or lead data, it is passed directly to your intake system.

Minimum Ad spend of $135 a day is required to get the volume required to complete detailed forms, confirm personal standing, and generate high quality leads for your intake team to follow-up.

But most importantly your firm needs dedicated intake team with follow-up processes in place.This ensures the best results for Attorneys and the leads themselves. Unfortunately this service is not designed for solo practitioners or 1-2 person operations lacking professional lead follow-up systems.

Retainer Clients: N/a

Pay Per Lead Clients: In some cases yes, contact us to discuss further. Or switch to retainer, it'll be cheaper for you in the long run.

We can send them to you via email, SMS, Google Sheet and/or into your CRM. Any of these options can be organised.
The number one goal is getting the lead to your intake team as fast as possible to improve conversion. WhHatever that fastest way is for you, we'll do that.

Yes we can integrate into almost any CRM. We can also send leads to a Google Sheet or via Email/SMS.

If you're using Lead Docket, Lawmatics, Law Ruler, Captorra, Clio Grow, MyCase, Hubspot, Salesforce or even HighLevel we can integrate via webhook or direct API Integration.

We also support Zapier & Pabbly as a middleware layer, for any CRM with a Zapier or Pabbly integration.

After payment is made and access to provided to your Ad account we need to set up your campaigns and automations.

Once that is done, leads usually start arriving within 24 hours. More complicated CRM integrations can take up to 72 hours.

We run every lead through pre-filtering questions to ensure you only speak to suitable prospects who are ready to act.

Every lead has opted-in to be contacted within the last few minutes, had their phone number PIN verified, their TCPA consent registered using TrustedForm, and answered all the relevant claim suitability questions to ensure the best possible quality leads are delivered to you.

Our business is built on generating the highest quality leads possible, because we want you to keep buying from us for years to come.

We have gone to great lengths to ensure all relevant compliance measures are in place. We are also fully aware of the high standard of compliance Attorneys are required to meet, and we have done our best to build compliance into every layer of our lead generation process.

We operate to the highest standards required under both California and federal law, and we have implemented specific technical and procedural measures to meet each requirement.

1. TCPA — Telephone Consumer Protection Act (Federal)

The Telephone Consumer Protection Act governs how businesses may contact consumers by phone, text, and automated means. Non-compliance exposes both lead generators and law firms to significant liability.

How we comply:

Every lead submitted through our funnel provides explicit, informed prior written consent to be contacted by a named California-licensed attorney regarding their potential claim. Consent language is displayed prominently at the point of submission — not buried in a footer or pre-checked tick-box.

- We use TrustedForm certificate capture on every lead submission, creating a timestamped, session-recorded certificate of consent that documents exactly what the consumer saw and agreed to at the moment of submission.

- TrustedForm certificates are delivered with every lead, giving your intake team independently verifiable proof of consent for every contact made.

- Consent is obtained for the specific purpose of attorney contact, not generic marketing.

2. CCPA — California Consumer Privacy Act

The CCPA gives California residents the right to know what personal data is collected about them, how it is used, and the right to opt out of its sale.

How we comply:

- Our lead capture pages include a clearly linked, plain-English privacy policy that discloses exactly how consumer data is collected, used, and shared

Consumers are informed at the point of submission that their information will be reviewed by you as a California-licensed attorney.

- We do not sell consumer data to third parties.

- We honor all consumer data deletion and opt-out requests in accordance with CCPA timelines when advised by you as the advertising entity.

- The privacy policy on each landing page can be reviewed and updated to reflect current CCPA obligations including amendments under CPRA as required.

- The privacy policy on each landing page can also be amended to include your own firms privacy policy requirements in addition to specific requirements we need to include for compliance purposes.

3. Special Advertising Category Compliance

Our Facebook and Instagram lead generation campaigns operate under Meta's Employment special ad category, which imposes additional restrictions on targeting to prevent discriminatory advertising practices. This ensures leads are generated through a compliant advertising pathway from the first point of consumer contact.

How we comply:

- All campaigns are designated under the correct Meta special ad category at the campaign level.

- We do not use age, gender, zip code, or other restricted targeting parameters prohibited under employment special ad category rules.

- Ad creative and copy is reviewed against Meta's employment advertising policies before deployment.

4. California State Bar Advertising Rules

California's Rules of Professional Conduct and the State Bar Act govern attorney advertising and client solicitation.

Here is how the Paga Leads marketing partnership is structured to sit cleanly within those rules.

How we're structured:

Paga Leads operates as your firm's marketing partner, not a lawyer referral service. The distinction matters legally and practically.

Under California Business & Professions Code 6155, a lawyer referral service is an entity that operates for the purpose of referring potential clients to attorneys. Paga Leads does not operate that way. The intake quiz funnel runs under your firm's brand, with your name, your State Bar number, and your privacy policy on every page. Consumers interact with your firm's marketing and Paga Leads is the invisible technology and campaign layer behind it.

We function the same way any marketing agency does when running advertising for a law firm.

California Rules of Professional Conduct:

Under California Rules of Professional Conduct Rule 7.2, a lawyer may not pay a lead generator that has "analysed a person's legal problems when determining which lawyer should receive the referral." Because the funnel is dedicated to your firm from the first screen, there is no routing, no comparison, no recommendation of one firm over another. So this provision does not apply to us.

Under Senate Bill 37 (signed October 2025), advertising accountability for attorney intake campaigns sits with the participating attorney partner, not the agency running the campaign. Your State Bar number in every ad is the confirmation of that. Paga Leads maintains a documented withdrawal process for non-compliant creative within the statutory 72hr window.

Our ad creative does not promise specific outcomes, guarantee settlements, imply an attorney-client relationship is formed at intake, or make comparative claims about your firm versus others.

Your firm remains responsible for compliance with California Rules of Professional Conduct Rules 7.1 through 7.3 in all follow-up communications with prospective clients. The intake quiz funnel hands you a consented, qualified contact, what happens on the call is up to your practice & processes, governed soley by your firm.

In short, you are running your own intake marketing through a specialist agency. Paga Leads builds and operates the infrastructure. Your licence, your brand, your relationship with the client is your responsibility.

5. CAN-SPAM Act (Federal)

Where email communication is used in the lead generation or nurturing process, we comply fully with the CAN-SPAM Act requirements.

How we comply:

- All emails include a clear sender identification and physical mailing address.

- Opt out mechanisms are included and honoured within the required 10-business-day window.

- Subject lines accurately reflect the content of the communication.

- No deceptive headers or misleading routing information is used.

6. Lead Exclusivity and Data Integrity

Beyond regulatory compliance, we maintain strict internal standards around lead quality and data handling:

- Every lead delivered by pagaleads.com is exclusive — your firm is the only recipient, and sits in your Ad account

- Leads are delivered in real time at the point of submission into your intake team CRM

- We do not recycle, resell, or repackage aged leads

- Each lead record includes the TrustedForm certificate URL, submission timestamp, and the exact consent language the consumer agreed to

- Lead data is transmitted via secure, encrypted channels wherever possible.

Our Commitment To You

We understand that the law firms we work with have strict compliance obligations and professional responsibilities. Our compliance infrastructure is designed not only to protect pagaleads.com but to protect your firm at every point of contact with a potential client. If your compliance team has specific requirements or wishes to review our consent language, TrustedForm implementation, or privacy policy, we welcome that conversation.

Yes we would prefer to speak to your first to understand your lead requirements, filtering criteria and volume requirements.

Book A Call: https://pagaleads.com/calendar

Send An Email: [email protected]

Ready To Order?: https://pagaleads.com/leads

We understand personal standing means a lead who can't anchor a violation themselves puts the whole representative claim at risk. That's why intake captures each violation individually rather than treating one gateway complaint as a master key, and flags personal standing before a lead ever reaches you. Final standing assessment stays your call — we screen to align with the post-reform test, not to make the determination for you.

Nothing kills a strong claim faster than a violation that's slipped outside the window. We timestamp submission timing at intake and flag anything that reads as out-of-window before your team spends time on it.

When AB 2288 created a new option specifically for employers with fewer than 100 employees so that within 33 days of receiving that PAGA notice, the small employer can submit a confidential proposal to the LWDA offering to fix the violations being alleged. This cure window changes the penalty math enough to decide whether a case is worth running at all. That's flagged on every lead, so the cure dynamics and case economics are visible at a glance instead of something you have to dig for.

We take the rules around SB 37 and any misleading ad claims made in your name seriously. With $5,000 to $100,000 per violation for an advertisement that contains any false, misleading, or deceptive statement, or omits any fact necessary to make the statements made, in light of the circumstances under which they are made, not false, misleading, or deceptive.

Because every campaign runs inside your own ad account under your firm's name, we use non-deceptive, investigation style creative, and you sign off on each concept before it runs. What you actually say on your own pages is your responsibility to clear with counsel under 7.1/7.2, but we ensure all hooks, body copy and call to action is as factual as possible and does not omit facts (not just headline settlement numbers for example, but include breakdown per employee).

Simple: the fee is flat, for a marketing service, and doesn't move with how many cases you sign or what they're worth. That's the line Rules 5.4 draw, and it's also how the contract is written.

Rule 5.4 bars fee sharing with non-lawyers: "A lawyer or law firm shall not share legal fees directly or indirectly with a non-lawyer or with an organization that is not authorized to practice law". A fee sharing arrangement between a licensed lawyer and a non-attorney is an illegal contract that violates Rule 5.4(a).

We do not capture any details in our system, and never send payloads via plain-text email or a shared spreadsheet at any point. Delivery runs through an authenticated HTTPS webhook (Bearer token or API key) straight into your CRM, with every field mapped and the TCPA consent record traveling in the same payload.

There are no outside intake contractors to classify. Our business is run and staffed directly by its principals. A marketing vendor's misclassified 1099 contractors become your joint-employer problem the moment you accept their leads. We remove that exposure at the source. We are a small team with no outside contractors.

We ask for a 90 day trial period to allow time for setup, creative review and approval and optimization of pixels and audience to get sufficient volume to confirm quality and iron out any integration of systems unique your firm. After that, its month to month, no lock in contracts or exit fees.

We don't believe so. HIPAA sits with health plans, providers, and clearinghouses, not law firms or marketing vendors. Standard wage claim intake isn't built to collect protected health information to begin with. While we advertise to nurses and healthcare workers we do not collect patient information. If a claim happens to touch medical leave or a disability accommodation, that's flagged as context, but not handled as a HIPAA-covered field. Happy to discuss if our understanding is different to yours.