Speak To The Workers
Who Need You Most.
The workers who need your help will never come from a referral.
PAGA eligible Californians with genuine wage violation claims are warehouse workers, nurses, delivery drivers, misclassified managers and contractors.
They don't know any employment attorneys. They don't know they legal options under California law, and they certainly don't want to risk losing their jobs either.
But they are being short changed and they know it.
We reach them, qualify them, and document their consent.
And deliver them to your intake team in real time.
Pre-qualified
Genuine, pre-screened by violation criteria and who are ready to talk
Compliant
We log TrustedForms for TCPA, CCPA, CAN-SPAM, FTC, CIPA compliance,
Exclusive
Every lead is exclusive and only sent to you. No-one else gets it. Ever
Real-time
Delivered instantly to your CRM or inbox via API integration or webhook.
Built for the way you actually have to operate in 2026
You carry the licence. So every part of how we source, document, and deliver is built to keep your firm clean — on standing, on advertising rules, on consent, and on data.
Screened for post-AB 2288 standing
Since the 2024 reforms, an aggrieved employee must have personally suffered each violation they pursue, inside a one-year window. Our intake is built around that test — we surface personal standing, multiple-violation signals, and timing before a lead ever reaches you, so you're not staking a representative action on someone who can't anchor it.
AB 2288 / SB 92 alignedAdvertising you sign off on (SB 37)
Every campaign runs in your own ad account, under your firm's name, with non-deceptive, investigation-style messaging — no guaranteed-payout claims, no clickbait. You hold creative sign-off on each concept before it runs, and the approval is recorded. SB 37 accountability is designed in, not bolted on.
SB 37 · Rule 7.1 / 7.2No contractor chain to taint your evidence
Many lead vendors run on 1099 gig intake agents — exactly the misclassification your firm sues over, and exactly the joint-employer exposure you can't afford to inherit. There are no outside runners or offshore call centres in our pipeline. Intake is handled directly by the principals of this business, so there's no third party to misclassify in the first place.
No joint-employer exposureSecure, mapped delivery — not a spreadsheet
Leads don't arrive as plain-text email or a shared sheet you have to re-key. They post directly into your case-management system as a structured, authenticated payload, with every field mapped — preserving attorney-client confidentiality and your full intake detail from the first second.
Encrypted · authenticated · mappedEvery lead lands in your CRM as clean, structured data
We push an authenticated HTTPS request straight into GoHighLevel — or any system that accepts a webhook — carrying a structured JSON payload. No unmapped fields, no manual entry, no leakage during the LWDA review window.
- Bearer-token / API-key authenticated
- TCPA consent captured with timestamp & IP
- Violation flags & standing signals included
- Maps to your existing intake fields
{
"first_name": "Maria",
"last_name": "Delgado",
"phone": "+1XXXXXXXXXX",
"employment_status": "W2_non_exempt",
"violations": ["meal_break", "off_clock"],
"personally_suffered": true,
"within_sol": true,
"employer_size": "100_plus",
"tcpa_consent": true,
"consent_timestamp": "2026-06-17T09:14:22Z",
"consent_ip": "98.45.112.30",
"trustedform_cert": "https://cert.../id",
"exclusive": true
}
What the 2024 reforms changed — and how we qualify around it
What comes standard with every engagement
The rules that govern this space — and where we sit on each
A reference for you and your compliance counsel. Each requirement, what it means in practice, and how our model is built around it.
| Requirement | What it is | Why it matters to your firm | How we handle it |
|---|---|---|---|
| AB 2288 — personal standingNew 2024 | A plaintiff must have personally suffered each Labor Code violation they pursue on a representative basis. | A lead who can't anchor a violation personally can have the representative claim struck. | Intake captures violations individually and flags personal standing before delivery. |
| One-year statute of limitationsTightened 2024 | The personal violation must fall within one year of the LWDA notice. | Time-barred leads waste intake time and can't support a filing. | Submission timing is timestamped so out-of-window leads are flagged early. |
| 33-day cure window (small employer) | Employers under 100 staff may submit a confidential cure proposal to the LWDA within 33 days of the notice. | Changes the penalty exposure and the economics of a marginal case. | Employer-size is flagged on every lead so you can read cure dynamics fast. |
| 65-day LWDA review / tolling | The LWDA has 65 days to act on a notice; if review runs longer, the limitations period tolls. | Drives the early-case timeline you're working against from day one. | Leads arrive mapped and complete, so no intake delay eats into the window. |
| Penalty caps (15% / 30%) | Penalties cap at 15% where the employer took all reasonable steps pre-notice, 30% where they cure after notice. | Shapes the settlement math, so case selection has to be sharper than pre-reform. | Multi-violation, high-intent screening focuses spend on cases that still pencil out. |
| 35% employee penalty share | The aggrieved-employee share of penalties rose from 25% to 35% (state takes 65%). | Part of the post-reform recovery math your case selection now runs on. | Reflected in how we prioritise multi-violation, systemic-pattern leads. |
| SB 37 — advertising accountabilityEff. 1/1/2026 | Raises accountability for legal advertising, with penalties from $5,000 to $100,000 per violation. | Misleading ad claims in your name become your firm's liability. | Non-deceptive creative, run in your account, with your sign-off recorded per concept. |
| Rules 7.1 / 7.2 — communications | Governs truthfulness of attorney communications and advertising. | Landing-page claims made in your name fall under these rules. | Pages carry your firm's identity and disclosures; claims are yours to approve. |
| Rules 1.5.1 / 5.4 — no fee-splitting | Restrict sharing legal fees with non-lawyers. | A per-case or revenue-share marketing fee can cross this line. | We charge a flat marketing fee only — never per signed client or a share of recovery. |
| TCPA — one-to-one consentFCC 2025 | Requires specific, affirmative consent before contact, tied to the named party. | Shared or poorly documented leads invite TCPA class exposure. | Consent is captured one-to-one with timestamp, IP, language, and a TrustedForm cert. |
| OAuth2 / authenticated delivery | Lead data should move over authenticated, encrypted channels, not plain email. | Leaky delivery risks PII loss and attorney-client confidentiality. | Authenticated HTTPS webhooks (Bearer token / API key) post structured JSON into your CRM. |
| Worker classification (ABC test) | California presumes workers are employees unless the strict ABC test is met. | Vendors using misclassified 1099 runners can create joint-employer exposure for you. | No outside intake contractors exist in our pipeline — intake is run by the principals directly. |
| HIPAA | Governs health plans, providers, and clearinghouses handling protected health information — not law firms or marketers, as a general rule. | Relevant only if a claim happens to touch medical leave or disability information. | Standard wage-claim intake doesn't collect PHI; any medical-adjacent detail is flagged, not elaborated on, in the lead. |
Statutory references are provided for context and should be independently confirmed by your firm's compliance counsel. Effective dates and figures are current as of this page's preparation.
What Makes Us Any Different?
We focus on PAGA claims exclusively. We know the difference between standard aggrieved individual employees and premium representative case leads. We know the proposed changes coming in 2026 will change the industry (again) and make quality leads more important than ever.
We have researched your company. Read your reviews We know you're interested in worker recovery and not vexatious filing purely for settlements. We know the ads that work best to get you high quality personal standing leads.
Most legal lead generation defaults to litigation framing because that is what the everyone is used to.
"Sue your boss". "Are you a victim?" "Were you wronged?"
Every one of those lines triggers the exact identity reflex that keeps most eligible workers from acting on PAGA cases.
These are not litigious people. They do not see themselves as plaintiffs.
Many of the workers who reads "sue your boss" do not click. Worse, they leave more convinced than before that doing something about this means becoming the confrontational troublemaker they have spent years trying not to be.
Or are going to be scammed by an attorney or worse, face retaliation by their boss without support.
The wrong message does not just miss. It closes the door on a genuine case.
We built this system a bit differently, from the ground up on deep research into how California workers in this category actually think and what finally moves them to act. And how to remain compliant with all California's advertising rules.
We know why a nurse in Fresno has not reported the missed breaks to HR. We know what a warehouse worker in the Inland Empire tells his wife when he gets home after standing in a security line for twenty minutes he will never be paid for. We know what makes a misclassified project coordinator search for help at eleven on a Tuesday night, and we know the exact frame that, when she sees it, makes her stop scrolling and submit her information.
The message that converts in this market is not about litigation. It is about recovery.
About reclaiming money that is already legally theirs. About having someone handle the process on their behalf, so they never have to stand in the same room as their employer to get what they are owed.
That is not just a creative philosophy. It is about conversion rate.
Every lead is captured through campaigns we build and run from your firm's own ad account, under your brand and your State Bar number. Not bought from a list. Not scraped. Not recycled from a previous buyer. Each contact has been through our qualification funnel, carries a TrustedForm certificate documenting TCPA consent, and is delivered exclusively to your firm. We do not share leads. We do not sell the same contact twice.
You pay per lead or on a flat retainer. Your ad spend sits in your account, visible to you in real time. No long term lock-in beyond the initial 90 day trial period. If a lead misses the criteria we agree on before the campaign runs, you flag it and a replacement credit goes in. No case-by-case negotiation because the criteria are written down before the first dollar is spent.
If you have run digital lead generation for wage claims before and walked away with weak leads, or contacts you could not convert, it was not your intake teams fault. It was the message.
We know what the right message is, we know how to find the workers it reaches, and the contacts that come through our campaigns reflect that. That is the difference. See it for yourself.
We Work With
One Kind Of Practice.
We work with California plaintiff employment attorneys who have the infrastructure to convert a warm, documented, pre-qualified lead into a signed retainer. Dedicated intake. Follow-up that moves within the hour. A CRM or system that can receive a real-time delivery. The capacity to handle consistent monthly volume rather than the occasional referral. And the intention to get the best outcome for workers.
If that is your operation, we should have a conversation.
If your intake system is currently ad hoc and follow-up is measured in days, this won't work for you. We charge too much to waster good leads on slow follow-up. Because any lead generation system is only as effective as the intake operation that receives it. And we have no interest in wasting your money on leads your process can't close.
We serve plaintiff firms only. We do not work with defense firms or employer-side practitioners, but are sympathetic to legitimate businesses trying to do the right thing by workers, and support many of the proposed 2026 changes aimed at making the system fairer for everyone. Suffice to say we are not in the business of high volume filing purely for settlements, that run legitimate businesses out of business. With the LWDA reforms coming, those days are numbered anyway.
We are focused on finding highly qualified leads and legitimate recovery for workers.
The workers we reach deserve to be connected to counsel that is genuinely on their side.
And the attorneys who take their cases on contingency deserve to be rewarded.
That is the kind of firm we like working with.
Our core volume is PAGA wage and hour claims. The three violation categories that produce the highest conversion rates and the most significant representative case values in California employment law. And while we also deliver leads for employment discrimination, wrongful termination, sexual harassment, and employer retaliation for firms with broader employment plaintiff practices, our focus is PAGA.
We have 2 tiers of leads. Both require personal standing.
TIER 1 — Representative Leads
Workers willing and prepared to file as named plaintiff in a PAGA representative action.
The most valuable lead in this category. Hard to find, and priced to reflect it.
TIER 2 — Aggrieved Employee Leads
Workers who experienced a qualifying violation and want to speak with a California employment attorney.
The volume tier. Screened, documented, delivered exclusively.
Our Guarantee
Pay per lead or pay a flat retainer. No long term lock-in beyond the initial 90 day trial.
Scale spend up or down to match what your intake team can actually work.
Every lead is first-party. Captured through campaigns we build and run from your firm's own ad account, under your brand and your State Bar number. Not bought from a list, not scraped, not recycled from a previous buyer. Each one arrives with a TrustedForm certificate documenting TCPA consent, has passed through our qualification funnel, and goes to your firm alone. It is never shared, never resold.
If a lead misses the criteria we agree on up front, like wrong jurisdiction, disconnected number, below the violation threshold then you just flag it. We verify it. A replacement credit goes into your account.
No haggling, because the criteria are written down before the first dollar is spent. No ambiguity about what qualifies.
That is the guarantee. We write it that way on purpose: a guarantee vague enough to survive any outcome is not a guarantee.
What we do not guarantee is the part outside our control. You own the ad account and the spend, so you see every dollar in real time. Lead volume and cost move with the market, your budget, and your own close rate. We will not promise a number we cannot honestly stand behind, and you should be wary of anyone who does.
We also stay current on California's regulatory environment so your campaigns do not become your problem. The 2024 PAGA reform changed the enforcement economics. The 2026 LWDA proposed regulations are likely to reshape who can practice in this category at volume. Template operations may not survive what is coming, while firms with a clean, compliant pipeline already running will absorb the freed-up case volume.
Our creative is built to the current bar advertising standard and updated when that standard changes. We monitor California Rules of Professional Conduct and SB 37 obligations, and we flag anything in our campaigns we believe creates compliance exposure before it runs. Not after a complaint lands. A lead that creates liability is worse than no lead at all, and we run the operation accordingly.
We cannot guarantee that no compliance question will ever arise because advertising rules evolve, enforcement priorities shift, and your State Bar licence is ultimately your responsibility. What we can guarantee is that we treat it seriously, that we will tell you when something concerns us, and that we will never knowingly run creative we believe puts your licence at risk.
We aim to be the best source of genuine PAGA leads in California. We guarantee to keep improving until we are.
We Take Care Of The Leads.
You Take Care Of The Clients.
Paga Leads © 2026. All Rights Reserved